Archive for the 'Markets + Marketing' Category

The Independence Trend

Posted in Commercial Affairs, Entrepreneurs, Markets + Marketing on August 14th, 2008

When my brother and I were comparing “dating notes” recently, he mentioned that a lot of the girls he’d been meeting seemed to be fiercely independent.

Almost every one of his recent dates owned her own home, had paid for her own education, and ran a home bussiness.

We both laughed at that, considering that, although both of us have college degrees and have always dreamed of working at home, neither has yet managed to do it.

“Who are these people and what are they doing?” I asked him. He said he didn’t know, but was going to start paying more attention when they talked.

Who knows, we might figure this independence thing out yet.

These days I’ve become a kind of informal lobbyist for working at home.

Businesses can benefit from allowing workers to work from home because, not only does it save overhead, but it taps into a large market of qualified people who can’t commute for one reason or another.

A disabled person can work from their home bussiness when they couldn’t go to work in a standard office. When mothers work from home, they can more easily balance work and home while spending time with the family.

And, when fewer people commute, it’s good for the environment, not to mention the savings on gas.

The benefits for both home workers and businesses are overwhelming and I’m hoping that this trend picks up speed. It’s a winning solution for everyone.

5 Low Cost, Easy to Implement Ideas for Raising Your Profile as a Consultant

Posted in Markets + Marketing on June 15th, 2008

1. Give Presentations - offer to speak at local networking events, local business groups or events where your target market “hangs out” Speak on topics that are pertinent to your target market and which give value to them in solving a problem, inspiring them to take action or inform and educate them.

2. Write Articles - find publications that your target market reads and offer to write articles for them. This will help not only raise your profile to a wider audience but also help create a higher level of credibility as people will see you as a specialist in your field.

3. Post to Online Networking Groups - become an active contributor to forums, blogs and discussion groups and give your opinion, raise questions and create conversations with like minded people.

4. Organise and Lead Events - events that have a point be it education, relationship building or social can bring together your target audience and as the organiser and or facilitator you again have the opportunity to contribute what you do and how you do it in a different forum

5. Write a Newsletter - some say newsletters are going out of fashion. I believe a well written, focused newsletter delivered on a regular basis which isn’t a covert sales pitch adds value to it’s readers and creates an ongoing relationship with current and potential clients and offers information and insight of value.

In all of these channels to raise your profile there are 3 things to remember

1. Do not use it as a blatant sales pitch

2. Be genuine and authentic in your approach

3. Do it on a regular basis for the most impact

©Beverley Hamilton 2005

Beverley Hamilton - EzineArticles Expert Author

Beverley Hamilton MD of One Step Further is a Business Coach to Independent Business Consultants. Do you want to grow a profitable business consultancy and still have time for a life? Get my free 5 part ecourse Discover The 5 Most Common, Incorrect Assumptions Independent Business Consultants Make and receive a complementary subscription to my newsletter Quickstart

She is also the author of Take Control of Your Time: 7 Straight Shooter Strategies for Success

Book Publishing Without Pain

Posted in Markets + Marketing on June 3rd, 2008

When I meet an author with a great book concept, one who’s definitely the right person to write that book, right away I’ll often encourage her to self-publish. This is because I know that, if that author is thoroughly invested in what she has to say, and if she is determined to create a buzz about her message, she’ll discover

5 Fantastic Benefits of Self-publishing

1. Control. When you enter into a contract with a major publishing house, you’re signing an exclusive agreement that prevents your having input into most of the important decisions that will affect your book’s perception by the public, and its sales. You’ll have very little say about the look and feel of your book cover, the endorsements that appear on the back of your book, or the wording of your press release, for example. And since all of the above elements are critical to giving your book its best chance for bestseller status, such loss of control can pose significant problems. “But don’t publishers know better than I what to do to sell a book?” you may ask. Not necessarily. Authors usually know more about their book’s subjectand hence, about their target audience (market)than anyone else. Hey, they wrote the book!

More food for thought about signing with a major publishing house: If for some reason your book doesn’t sell quickly and the publisher lets it go out of print, there’s often a “waiting period” before the author is allowed to self-publish the book to get it back on the shelves. In the meantime, the reading public sees that your book is “out of print” and a great deal of word-of-mouth damage is done. Self-publishing means that you are at the helm of your book project. Of course, it also means that the responsibility for its success rests in your hands. But when you believe in your message and know that you’re going to do everything in your power to get that message out to your target audience, isn’t it a good feeling to know that you’re the one driving its success in the marketplace?

I suggest a balance of control and delegation. The right publishing ally can coach you through the process of writing and editing your book, and will also advise you to design and market your message in a way that gets optimum results. Your publishing ally may be a book editor, a publishing consultant, a published author, or all three. If she’s worth her salt, though, she’ll know what it will take to get your book published, and she’ll know how to help you make it happen. Reputable help can be found in Literary Market Place (online or in your local library). LMP is the publishing industry’s by-nomination-only directories–here you’ll find book editors and publishing consultants with a proven track record.

2. Money. Why does it make good business sense to self-publish? Consider the following: a contract with the book publisher doesn’t give you an ironclad guarantee that your book will ever and upon the shelves. If you’re a new author, your publisher will allocate zero marketing dollars to promote your book. It’s sink or swim! If your book does sell well, it will be due to your own hard work and ingenuityand your reward will be a tiny fraction of the book’s total profits. Self-publishing admittedly involves more capital risk, but it also means that the extensive footwork you do to market your book will go to producing income for the person who most deserves it. After all, you’re the one who’s doing all the work to ignite word-of-mouth about your book. Not only that, you wrote it! Don’t you deserve to reap 100% of the profit?

Makes sense, doesn’t it? One of the greatest perks I experience collaborating with authors is seeing our self-published books consistently create more reader excitement and interest than their traditionally published counterparts.

3. No Waiting, No Rejection. The Cinderella story of the little book that gets discover by a publisher and becomes an overnight bestseller is mostly just thata fairytale. Yes , it happens. But it hasn’t been happening a whole lot lately. In the current publishing climate, with major houses paying gigantic advances to celebrity authorstheir “cash cows”not much is left to spend on developing new talent. Let’s be honest: a publisher isn’t going to spend a dime marketing a book by an as yet unknown author. To get your book considered for publication in the first place, you’ll need to have an extremely convincing marketing strategy in place which you intend to implement on your own, at your own expense! Such as the case in every genre from children’s books to alternative health to historical novels. First-time authors are being turned away en masse. And since many nonfiction book projects are time-sensitivewell-placed offerings intended to respond to a specific market trendtheir authors often while way their precious window of opportunity waiting for agents or publishers to respond to a proposal. It isn’t impossible to get a major publishing house interested in a book by a first-time author, but it’s getting more difficult all the time. Self-publishing removes the wait (and the accompanying weight from your shoulders) and the discomfort of rejection from the process of getting your book into print.

Why wait? And why bother wading through a mountain of rejections?

4. Independence. Self-published authors are usually people with confidence in their message. Many have already developed a following by giving talks and seminars in areas where they live and work. Experts know when they have a powerful personal messagethey don’t need a publisher’s approval to pump themselves up. Such authors, many of whom are already seasoned professionals, self-publish their books because they love being in the driver’s seat of their book project. Rather than gamble that a big corporation will treat their book with the respect it deserves, such an author takes the publishing reins to ensure that her message reaches the widest possible audience.

No one cares more about your book than you do. Get someone on your side who will help you get your book the attention it deserves. A good editorial and publishing consultant knows how to (a) make your book irresistible and (b) market your book efficiently and effectively to your target audience.

5. Power of Belief. The power of belief in our words is what makes promises good and turns dreams into reality. Authors who self-publish their books believe deeply that others will benefit from reading what they have to say. They have unshakable conviction. Such authors often tell me, “I had to write this book. I just have to get it out there!” Deep belief is the selfless power that drives all true service and makes a difference in the world. Authors with a strong sense of purpose know that they can make their books succeed. They don’t want to wait around for a publishing house to “accept” their work. Aware that time is precious, such authors create their own publishing opportunities. They get behind their own message. They launch a campaign fueled with belief in the creative power of intention.

A good publishing consultant knows that the best way to make your book a true success is to help you create and market a message that both of you will be proud of for years to come. Creating uplifting books is a passion. Make it yours, and every one of your books sold will be a vote of confidence in humanity.

Copyright ©2005 Ceci Miller

Ceci Miller is President of CeciBooks Editorial & Publishing Consultation, a firm with a world-class professional marketing and design team devoted to creating uplifting, first-quality books and giving those books their best chance of success in the market. CeciBooks Editorial & Publishing Consultation is listed in Literary Market Place. Please visit http://www.CeciBooks.com or call 206.706.9565 for a half-hour consultation at no charge.

Profitable Newsletter Advertising

Posted in Markets + Marketing on May 30th, 2008

Your newsletter is not only a powerful list building tool it can also be used as a highly effective and profitable advertising tool. As you develop and build your list you will make a nice income when you advertise with your newsletter.

There are 3 ways to advertise with your newsletter.

  1. Your own “in house” ads-your products/services
  2. Third party ads-paid ads
  3. Ad swaps

“In house ads” are ads you place for products/services you are selling. These can be your own or affiliate products/services. You will build good relationships with your subscribers, by your quality newsletter and prompt answers to questions. You will over time be selling your products and services. The trick is to always keep your offers highly targeted to your subscriber needs.

Third party ads: when you have about 1000 subscribers you can accept 3-rd party advertising. These are people who pay to advertise in your publication. Ads you can offer are:

  • Classified ads
  • Top/feature Sponsor Ads
  • Solo Ads

Classified Ads: small punchy little ads that are usually 5-6 lines (60 characters) in length

Usually placed towards the bottom of the newsletter.

Top/feature Sponsor Ads: these will be a little longer than classifieds, with more benefits. These will be placed before the feature or main article in a publication and will get more exposure.

Solo Ads: are sent out alone to the entire database of subscribers and will be usually 3 times as long as the Top Sponsor Ad.

Ad Swaps: are ads you will swap with other publications. This is a good way to build your list for subscribers or any free offer. Again wait until you have 1000+ subscribers before you do this. Take care ehat newsletters you swap with has an equal or greater number of subscribers.

Advertising to your list: Your newsletter subscriber base is critical to your business. Always remember even if your newsletter is a free publication to treat your readers like the VIP’s they are. They have made a positive decision to join your newsletter and have put their trust in you as an editor to deliver a good quality publication. They are your potential customers and nobody is more important than them. Here are some points to keep your subscribers happy and not make them feel like dollar bills:

  • Create trust - credibility: It is critical to your business to maintain and build your credibility with your subscribers. You will do this by building relationships with them by publishing a quality publication and advertising responsibly. Do not put too many ads in your newsletter as this will annoy readers and give less response for your advertisers.

  • Do not over advertise: Nothing is more annoying to your subscribers than a daily barrage of ads in their mailboxes. This makes them feel like dollar bills and is not a respectful way of advertising. One or two solos a week are enough. You will get better response this way and cut down unsubscribes.

  • Do opinion Polls/surveys to find what subscribers like: always be in tune with your readers. Like any editor of a publication you should always give your readers a chance to voice their opinions. In this way you will know what your subscribers are interested in and advertise accordingly.
  • Target your advertising: Advertise according to your market (readers) needs. Advertise products and services that they can use and you will get better response and a more loyal readership.

Keep your advertisers happy: here are some tips to keep your advertisers happy and encourage them to return:

How to get return advertisers: Find ways to get your readers to open the email.

>Contests;

>Eye catching subject line;

>personalize;

>Email analyzer to go thru filters;

>Do not use the word solo ad in the subject or as a heading;

>Put your disclaimer at the bottom not the top.

These methods will ensure a better open rate and encourage a higher click through, better click through = happy advertisers. Great click through = return customers.

Try to target the Solos for your subscribers, put some suggested topics on your ad page, to encourage advertisers to send you ads that will target your subscribers. This will greatly increase click through, and return customers.

>Specials: Everyone likes a bargain and your advertisers are no exception. Here are a few suggestions:

2 for one solo ads:Always a favorite. Another variation is “buy one solo and get the other at price.” For repeat advertisers you can give a loyalty bonus or discount%

Discount packages: Groups of ads at a discount price or packs of ads at a special price are always popular with advertisers.

Advertising with your newsletter can bring you some additional income but do not expect a large amount. Advertise responsibly and understand your obligation to your readers. Always remember the value of your readers and the fact that they are your potential customers. Keep in mind the old cliché “look after your subscribers and they will look after you.”

Author: Constantin Chersin
I was born in September 20, 1955 in Romania, and I am a Romanian citizen. Married, 2 beautiful daughters 18 and 20 years.
I graduated Faculty of Automatics in 1983 becoming a System Engineer, with a full degree. I worked in Ultra Sonic and High Frequency Power Supply Converter research institute in Bucharest, Romania until 1990.
After the fall of Ceausescu’s regime, I have worked in sales since 1994. I now run my own company FOX I.E. in Romania. Starting in 1997 my company has dedicated its whole efforts to internet software activity.

In 2003 I founded my own US based corporation IT PRO VISION, Inc. Both companies have their own websites at

FOX SOFTWARE and IT PRO VISION, Inc.

More articles can be found at http://marketing.itprovision.net.

From Niche Marketing to Fragmentation

Posted in Markets + Marketing on May 12th, 2008

Think about something Bill Cosby said and ask yourself “how does this apply to your current marketing. Cosby stated “I don’t know the key to success, but the key to failure is trying to please everyone.”

Are you trying to be everything to everybody? Are you even trying to be one specific thing to everybody?

Re-examine your marketing strategy and trim the fat and focus on very specific niche markets. Heck, go even further than niche marketing and fragment that niche to micro levels.

For example there are two broad markets that relate to some of our offerings. They are “investors” and “traders”. These are two very different and distinct groups of people which approach stocks and futures trading completely different.

So we go to the internal niche markets of “traders” and look at “stock traders”, “futures & commodity traders”, and “forex traders”.

In fragmenting these markets we go on a micro level to create multiple opportunities such as “stock day traders”, “emini stock day traders”, “futures day traders”, “index futures day traders”. How about options trading? You have “stock options traders”, “futures options traders” and “forex options traders.”

The needs, wants, desired, must haves, should haves, etc of each fragmented group are different.

While they all want to make money in how they trade, why they trade and what they trade… getting to the output requires different input and processes.

By understanding this and marketing accordingly, you can more strategically and intelligently build up monster profits as you cater to the specific customized needs for each fragment.

Take a look at your market? Are you targeting a niche right now? If not, what are the possible niches within the broader market you are targeting? If you are targeting a niche, what are the possible fragments of that niche?

For example, many would consider Gardening to be a niche. Inside this niche you have “kinds of gardens”, like the popular Japanese Garden.

However, when fragmenting the Japanese Garden down on a micro level, you have “tea gardens”, “rock gardens” and even “water gardens” which all represent “kinds of” Japanese Gardens.

A quick look at these different kinds of Japanese Gardens will reveal that, while they do have needs that are similar, they have many needs that differ.

What other kinds of Gardens are there? How about “Organic Gardens”? How about a “Vegetable Garden”? What about Plants? How many different kinds of plants are there that people grow in their gardens? How could these possibly be fragmented? Perhaps “Roses” and “Tulips” could represent fragments.

How about “Indoor Garden”, “Outdoor Garden” or “Garden Furniture” as some other quick examples for possible fragments?

Make sure you discover the power of going beyond the niche market and into fragmenting those niches into even smaller, more specific and specialized pieces to sure up even greater profits from stronger micro positioning.

Look to dominate fragments which can lead to dominance in the niche. Sure, you will end up with fewer clients and customers on a fragmented level. However, these will be better clients and customers… and when it comes to fragmented marketing less is more when then are loyal.

Copyright 2005 Stephen Pierce

Stephen Pierce provides strategies that make growing profits in your business a fast reality. Learn how to get Marketing Momentum for real business success. To receive your free online video coaching visit: http://www.stephenlive.com

Two Step Marketing - An Old Idea Come Full Circle

Posted in Markets + Marketing on May 7th, 2008

Whether out of necessity or perhaps wisdom, cost conscious mail order direct marketers of past decades did manage to develop and perfect a unique promotional method that, if applied correctly,
still cuts a wide swath in today’s market.

Using a two-step approach toward market contact, employing small classified advertisements as the vehicle, they learned to validate prospect interest at the front end, increase bottom line profit, and cut cost of sale to the bone by eliminating cold broadcast mailings and other fruitless marketing actions.

To this day, one can scan magazines, tabloids, and even local newpapers to see countless offers that are still being promoted with small two-step ads. Many of those tiny ads have been running without stop for years on end, while the foundation of the entire system lies with the ad itself.

A great two-step ad is carefully worded, with only two reasons to exist:

- to create interest or curiosity in the reader

- to prompt her toward taking an action.

That is the essence of step one in a two-step mail order promotion. The reader was typically promised “further details” or a “free report” in exchange for her postcard or letter sent to a designated postal address.

In his turn, the direct marketer would then exercise step two by returning an appropriate reply, again by postal mail. While it proved immensely profitable, the process was labor intensive and
time consuming at its best.

Still today, even with the advent of Internet marketing technology, the underlying concept of two-step marketing has changed little. The singular difference is that the prospect is no longer required to mail a letter, or wait days or weeks to get the information she desires.

Instead, she can acquire that information immediately by sending a simple email to an autoresponder system, by visiting a website, or by calling a toll free telephone number. Her action in step one still qualifies her as a highly targeted prospect, but there is no cooling off period while waiting for the postal mail to arrive. The opportunity for further action on her
part (ie. making a purchase) is presented immediately, while her interest is at peak level.

So it goes without saying, this current evolution of the two-step classified ad, coupled with modern methods of instant information delivery, has forged one of the most powerful marketing strategies available to today’s direct sellers.

Still, to achieve maximum effectiveness with two-step marketing, there are a few rules to be observed.

Rule 1 - Don’t Try to Sell From a Small Ad

Once again, a two-step advertisement has one purpose only - to create interest or curiosity in the reader, and prompt her to take a desired action. That action is, of course, to contact the
marketer for further information. Selling is not the issue at this point.

Rule 2 - Advertise Benefits and Solutions

Many experienced two-step marketers say the product or service itself should never be directly mentioned in the text of the ad. Instead, the ad should only convey benefits the reader can gain,
or possibly a solution to a defined problem.

Rule 3 - Convenient Contact

Make it as easy as possible for the reader/prospect to get the information she wants. It’s best to include at least two contact methods within the ad text (ie. email autoresponder, website URL, toll free telephone number.)

Rule 4 - Follow Up for the Sale

Depending on the statistics one reads, as little as 20% of all sales are made on the first contact. That means as much as 80% of potential profits hang in the balance, depending on multiple follow up contacts to close sales and render a profitable campaign. Email marketing by autoresponder has infinitely streamlined the multiple follow up process, without adding any
appreciable amount to cost of sale.

Rule 5 - Test Several Ads and Track the Results

Two-step ads are traditionally small, often comprised of only three to five lines of text. Since each single word should be weighed and measured for effect, it’s important to develop several different ads for any promotion, and to track the results from each ad. The pulling power of one ad will frequently outweigh all others by virtue of a few simple word changes.

Rule 6 - Consistent Placement of Ads

Small classified type ads do not carry the immediate credibility of a larger display ad, a webpage, or even an email solo advertisement. A typical reader may need to see the ad more than
once in the same venue, before she feels comfortable in making a response. This writer’s own campaign tracking has revealed the majority of response from two-step ads often comes after the
second or third ad run in any particular venue. On the other hand, one time insertions have, more often that not, proved a financial loss.

The decades old concept of two-step marketing has evolved and meshed perfectly with today’s electronic marketing technology. When used properly, it can pre-qualify prospects, generate high
value emailing lists, dramatically reduce cost per sale, and improve bottom line profit for small and large direct marketing companies alike.

Get No Nonsense Information and Resources for Serious Internet Marketers FREE of Charge at: http://DanBCauthron.com

Look Smart Not Small Business Friendly

Posted in Markets + Marketing on April 12th, 2008

There is a firestorm of negative press regarding LookSmart’s recent marketing stumbles via numerous discussion groups, including two of the oldest and most influential, I-Search and I-Advertising Digests. Most of the critiques center on LookSmart’s inability to develop viable programs for SMB/SME (”small to medium business or enterprise”), the difficulty in managing their new pay per click “Small Business Listings” advertising program, and their overall lack of customer service responsiveness.

Many of us in the agency/marketing services world relied upon LookSmart’s directory in the early days; especially as an offset to Yahoo’s “my way or the highway” attitude when they became the 200 pound gorilla in the marketplace So, it’s sad to say, but LookSmart appears to be morphing to just another portal with little marketing awareness of how to work effectively with the tens of millions of SMB companies that have rapidly embraced a web-centric business model. Their overall terms of services are geared for big companies and their SMB programs appear to be an afterthought at best!

One of the core issues that frustrates many small businesses is the difficulty in getting a listing that actually describes their company, products, and/or services accurately - to add insult to injury, you have to pay in some cases twice to have your listing upgraded. Apparently, LookSmart’s editorial staff can’t keep up with the demand, or is so pressured to maintain some internal quota their descriptions suffer accordingly.

LookSmart’s new Small Business Listings program is simply not “small business friendly.” It is a complex program with lots of important details buried in an FAQ and there are some “gotchas” in the small print - including being forced to wait up to 90 days for the return of the upfront deposit of $150. and paying a setup fee for a listing; but having it deactivated when you exceed the dollar amount of your “monthly click limit.” I can understand their dropping the listing once you exceed your budget, but it does not seem equitable to charge $49. to setup the listing in the first place - your in essence subsidizing LookSmart’s cost of doing business.

We’ve found inconsistencies in LookSmart’s stated Privacy program versus inbound e-mail traffic we’ve received from them over the past 3-6 months. We’ve unsubscribed 3-4 times and still keep getting self-promotional marketing materials which are not of any value, other than promoting LookSmart’s business. They are clearly not adhering to their stated privacy policy and to compound matters, our complaints have not been addressed via their customer service department.

So, if your an SMB company what are your alternatives to working with LookSmart? We would recommend your assessing Google’s new “AdWords Select” program which is geared more for business of all sizes; but, I must warn you there is some complexity in setting up this type of program as well. But, you certainly get much more coverage with Google - their rapidly becoming the dominant search engine du jour with approximately 40% market share of all combined searches.

Inktomi’s “Search Submit” program should also be assessed as an alternative to working with LookSmart and as an adjunct to an existing Search Engine or Marketing program. They have partnered with some of the same companies that LookSmart is working with, including MSN, AOL, iWon, and many others. They offer very good value for the incurred costs, charging a nominal fee $39. for the first URL and $25. for additional URLs to have your web site “crawled” (assessed or indexed) on a regular basis for one year and sharing this information with the most heavily used search engines on the web.

Finally, you may want to consider utilizing standard pay per click (”PPC”) search engines to drive qualified traffic to your web site and/or looking at competitive PPC programs offered by LookSmart’s competitors including Yahoo, AOL, Alta Vista and others. Overture (formerly GoTo) is the dominant market leader in the pure PPC market that can deliver a great deal of traffic. But, there are approximately 150 second tier pay per click search engines available for assessment and you should be able to leverage your marketing costs by carefully analyzing your “keyword buys” via some of these PPC search engines including Kanoodle, FindWhat, Sprinks and many others.

About The Author

Lee Traupel has 20 plus years of business development and marketing experience - he is the founder of Intelective Communications, Inc., http://www.intelective.com a results-driven marketing services company providing proprietary services to clients encompassing startups to public companies.
Lee@intelective.com

Bearing fruit in 2005

Posted in Markets + Marketing on April 6th, 2008

God has called each one of us to bear fruit. Fruit is very specific in that it tastes best at the right time. If you eat fruit like grapes to early, it will be sour and hard, eat it to late and it is overripe and terrible.

So bearing fruit at the right time in the spiritual realm is important. We must be able to discern the times and know what the Holy Spirit is saying for now.


Seasons come and go over every nation, city, church, business and individual. It is your responsibility to know what is the time on the spiritual clock of Jesus for a specific time.


Today we will look at Joseph and see how he could discern the times and influence nations.


People hated Joseph and often did him in for instance his brothers, Pothifar’s wife, and the butler.
God viewed him differently.
Genesis 39


vers 2: The Lord was with Joseph and he was a successful man. ( Even though he was a slave)
All he did prospered in his hand.
vers 5: The Lord blessed the Egyptians house because Joseph was in it.
vers 21: The Lord was with Joseph and showed him mercy. (Even though he was in prison)
vers 23: whatever he did, the Lord made it prosper.
This super natural blessing combined with the hard work Col. 3:22-25 and patience that Joseph had resulted in him being blessed at all times.
He resisted temptation many times. Jas. 4:7; 2 Tim 2:22
He maintained his supernatural blessing it did not matter where he was, in prison, as a slave or wherever.


He could really discern the times.. 1 Cor 4:1-2, Math 16:3.
It resulted in blessing for those surrounding him Do we have the same result on our places of work?


Genesis 41
Pharaoh the evil Egyptian king understood that his dreams has spiritual meaning and insisted on a revelation he understood that this was a critical time in the history of Egypt. So we if we are in positions of authority should be in tune.


Joseph was able to interpret what was happening in the spiritual realm. Due to the obedience of the pharaoh it resulted in blessing for Egypt. God wants to bless nations He wants to create an opportunity for his servants to be blessed even if they are in prison. Egypt was blessed but Joseph was mightily blessed. Joseph always gave God the glory.(verse16 and 28)


I believe we are in a very specific time in our city. We need to be more in tune with God than ever before to experience the maximum of this time in God. Our ancestors will look back at this time and as a city we will give answer to them and to God about what we did with this time.


Our city has been blessed by much growth in the last couple of years. We have prayed for transformation and are seeing it happen right before our eyes. We as a city could miss the opportunities that are coming our way.
You might think, “well I am not a city councilor or a manager of a major company” all I can say was neither was Joseph. People of EastCoast have some backbone, trust God for a super natural blessing of wisdom and discernment.


In your place of work or in this city God wants to bless you with the “fruit in season”. This will have a profound effect on yourself and many around you. Enjoy the sweet grapes of blessing, by hearing what the Spirit is saying.

ABOUT THE AUTHOR

Pastor Hannes is the senior pastor for Eastcoast Christian Centre, a Church in Port Elizabeth. Feel free to redistribute this article, but please include this About section with an active link to our website.