Archive for the 'Commercial Affairs' Category

The Independence Trend

Posted in Commercial Affairs, Entrepreneurs, Markets + Marketing on August 14th, 2008

When my brother and I were comparing “dating notes” recently, he mentioned that a lot of the girls he’d been meeting seemed to be fiercely independent.

Almost every one of his recent dates owned her own home, had paid for her own education, and ran a home bussiness.

We both laughed at that, considering that, although both of us have college degrees and have always dreamed of working at home, neither has yet managed to do it.

“Who are these people and what are they doing?” I asked him. He said he didn’t know, but was going to start paying more attention when they talked.

Who knows, we might figure this independence thing out yet.

These days I’ve become a kind of informal lobbyist for working at home.

Businesses can benefit from allowing workers to work from home because, not only does it save overhead, but it taps into a large market of qualified people who can’t commute for one reason or another.

A disabled person can work from their home bussiness when they couldn’t go to work in a standard office. When mothers work from home, they can more easily balance work and home while spending time with the family.

And, when fewer people commute, it’s good for the environment, not to mention the savings on gas.

The benefits for both home workers and businesses are overwhelming and I’m hoping that this trend picks up speed. It’s a winning solution for everyone.

Successful Affiliate Marketing

Posted in Commercial Affairs on June 14th, 2008

“Try not to become a man of success, but rather a man of value.” — Albert Einstein

Allow me to emphasize again that in any business endeavor, it is of the utmost importance that you take the time necessary to prepare yourself first. Then, take action. Success in business is achievable through preparation, action and persistence in offering real value to your customer. By preparing and educating yourself first, you will already be well on your way to becoming successful in affiliate marketing.

The Desire to become the best at what you do in your chosen business endeavor, is but one of the keys to real success. There are many. But, you should know that achieving true success in any business, requires
that you consistently bring something of value to your customer.

Mr. Einstein summed it up very well when he commented on becoming a man of success. Success in affiliate marketing, equals consistent value. Period, paragraph, end of story.

In one of my previous articles, I discussed the importance of building a powerful brand name. Powerful brand name recognition is dependent upon the amount of value you consistently bring to the
most people.

Think again for a moment about the people you value most in life. Aren’t they people who deliver something you value? They have skills, knowledge, or personal characteristics that add to the quality of your life. Their “brands” or reputations carry a promise.

As was mentioned before, the individuals who are most successful in the world today, are those who offer the greatest value to the most people - just as those products and services with the strongest brands are the ones that offer us the greatest value.

To be successful in affiliate marketing, you need to bring something of value to the lives of others. The best way to bring real value to others, is by standing for or promoting something that you are
passionate about.

One of the biggest mistakes that almost all affiliates make when they are first starting out, is that they try to promote too many things at once. You should choose one or two products or services that are most exciting to you. Things that you are passionate about. Things that youhave some knowledge of. You’d be surprised at how many people would pay you for knowledge you have on a particular subject or service
or skill.

As you promote your product or service, you should always try to interject and incorporate into your advertising, as much of your own knowledge and wit as possible. Remember, you are unique. Like a fingerprint. No one can say it quite like you can.

Think about this. If you market something you are passionate
about, then basically, you are no longer marketing. You’re just giving valuable advice on a subject you know and love. If a person fails or refuses to take your advice at the time, then there really is no loss. All you’ve done, was to give some quality advice. You should move on and continue advising /marketing your product(s) to others. But understand this, because of the quality and value of the advice you gave them in the first place, they will more than likely, return to you, for more.

One up and coming internet marketer by the name of Anik Singal,
has created very powerful brand-name recognition in a relatively short period of time. If you don’t know about him yet, you should get to know him soon, as he is an excellent person to model after in terms of offering something of great value to the most people. Anik recently launched a training program called Affiliate Classroom that was already highly anticipated in the internet marketing community before it even launched, and has since grown to over 28,000 loyal followers. In fact, Top Internet Marketers are saying about the Affiliate Classroom that, “There’s so much valuable information in here that’s absolutely gold!”

Anik, and his pet project, Affiliate Classroom, have built a powerful brand-name. It was done by simply offering something of great value, in this case, affiliate marketing training and guidance of extremely high quality, and by consistently delivering on that “promise” of giving others what they want and need.

This is what is meant by becoming a man or person of value.
By giving valuable, sound, usable advice, you quickly become a person that others will return to. You begin to build brand name recognition. People will notice the effect your quality advice has on their lives. Your knowledge, your passion, has now become valuable to them.

“He who does not know how to serve, cannot know how to command.” –Unknown

Until next time I wish you much success.

For more information on the Affiliate Classroom visit: http://brooksglobal.blogspot.com
For Home and business telecommunications, VOIP, home business opportunities, home loans, auto loans, insurance, and websites. Free downloads from Sitesell! Google News, small business help, online business startup and much, much more, visit: http://brooksglobal.blogspot.com

Cybersquatting and the Affiliate

Posted in Commercial Affairs on April 11th, 2008

You’ve spent the time and effort to create a site with rich content that provides real value to your visitors. You have a special environment and niche, and a name that is getting known in your industry or by your user groups. All of a sudden your site traffic is slowing. Your affiliate commissions aren’t grinding to a halt, but they’re slowing also.

What can you do? Check Whois to see if another site has registered a name that’s close to yours, perhaps in an attempt to do business based upon your reputation. If this is so, check with the affiliate programs you’re enrolled in to see if the offender is registered. If so, register a formal complaint, and provide them with documentation. Also contact ICANN and register a formal complaint. If your site is karlysquilts.com and someone has recently put up karrleysquilts.com, with many of your affiliates, every time someone makes the typo of an extra ‘r” your reputation is on the line, and you stand to lose a commission. Conversely, if they were there first, you didn’t realize it, and you can see that they’re a legitimate business, you should quickly contact them to discuss the situation. Worst case is that you may find you have to bow out if it appears that you are unintentionally misrepresenting them.

How can you reduce the possibility of such a situation? Before you register a site name, research to see if a trademark for a name is registered by the Trademark Electronic Search System (TESS). If not, register all possible versions of your name, including common misspellings and .net, .org, .biz etc., and redirect them to your active site. Make it a regular practice to check for “misspellings” or permutations of your name under new domains, such as .tv.

Karen Kari’s articles and more information on the affiliate business can be found at:

http://www.affiliatebandit.com

http://www.advertisingcellar.com

http://www.billionfreeads.com

Who’s on Your Web Team?

Posted in Commercial Affairs on April 5th, 2008

Copyright 2006 Jeanette Cates

One of the phenomena of the Web is that it all looks so easy.
After all, it just takes some typing, a few graphics and a link
here or there to create a web page, right?

But it’s more complex than that when you’re serious about doing
business online. In fact, it takes a TEAM to create a profitable
online business. So who is on your web team?

You, the business owner, are an important part of the web team.
You are the person who sets the direction. And you ensure that
direction is followed. Just because you are not technical does
not mean you should compromise your vision. Stick by your guns
and have the technical staff set it up to your standards.

Your Web Designer. He or she is a professional who combines both
artistic and technical skills. They may choose to outsource the
graphics or the programming, but their specialty is ensuring
that your site looks good and functions properly. Your web
designer may only create your site, then leave the maintenance
to someone else in the organization or they may stay on for the
maintenance role. You definitely need someone who can create new
pages, add links, and respond to the changing environment of
your online business.

Most web designers are not Internet marketing experts. You or
the Internet Strategist need to tell the web designer what
standards you want applied to your site. You are the manager of
the process. The designer works for you. Even if they think a
fancy graphic would look good, you should ask them to refrain,
unless you know it will enhance sales.

Your WebMaster. This person makes sure your server is running
properly and that all of the backend services that your web
designer depends on are operating properly. Your webmaster may
be the same as your web host, depending on the complexity of
your site. In some cases your web designer may also be your
webmaster.

But never assume that all of these roles are being done by a
member of the team. Instead, ask if they will perform specific
functions. What is not being done can hurt you more than what is
being done.

Your Internet Marketing Strategist. This person understands how
business is done online. She understands your business goals and
sets out a plan to ensure you are able to achieve those goals
online with your website and the marketing activities
prescribed. The strategist looks at every aspect of your
information assets that can be turned into information products
or free offers, as well as at your website. The strategist may
be a one-time investment or it may be someone you work with
regularly.

Your Internet Marketing Team. These are the people who do the
activities included in your strategic plan. These activities may
include registering your site, marketing your articles, creating
link exchanges, and running your pay-per-click advertising
campaigns. This role may be done in-house or outsourced. But it
is one that is ongoing.

Regardless of whether or not you’ve ever outlined all of the
activities that are involved in creating, maintaining, marketing
and profiting from a website, they do all exist. And if you’ve
been wondering why it just doesn’t seem to be “happening” for
you - it could be you’ve left out an important function and/or
member of your web team.