Looking for a Job Using the Web to Win
Posted in Best Templates Resources, Best Tools + Resources, Living With Telecommunication on December 20th, 2009A modern job search campaign is by nature quite complex. While the web has offered a variety of new channels, it also creates increased competition for choice jobs and potential challenges for job hunters.
Job hunting needs to be thought of as a personalized, very aimed marketing operation where you are the product. Your resume is an advertisement. Your extended network of contacts is your inside source for information and job leads.
So where does the net fit in? At AA-Careers, we recently posted a job on Craigslist and got hundreds and hundreds responses in a calendar week. For a single position. That’s increased competition for jobs.
Had the right person called us before we ran the ad, they could have secured the job prior to running in to all that competition. How? By finding someone who knows someone at our office who became aware of the job prior to posting. Everyone was aware of the job for at least 7 days before it was posted. Who in your network might know of a job that’s coming available soon?
Be careful how you submit your application as well. When we did an analysis of the 650 resumes, we found a large number of errors. 63% of the applicants were easily taken out with a fast-paced triage process. How? The same way any HR professional would. By rejecting resumes where the objective didn’t match our job description. By rejecting candidates whose cover letters gave us reasons not to hire them, like "I know I’m overqualified but I really need a job". By eliminating candidates whose documents that didn’t open properly. And by eliminating candidates who didn’t bother to spell check their cover letter and/or resume.
So the great news is that job sites give you a feel of what companies are hiring, and for what kinds of jobs. But once those positions are posted, the competition is intense. You can still compete, if you have a well written resume, designed to appeal directly and clearly to the recruiter. And if you have practiced interviewing – so you don’t stumble at a critical point.
Another downside to be aware of is how quickly and easily you can be checked on on the net. As we Googled several candidates, we ran into some MySpace comments that were in questionable taste. Nothing crazy, but enough to rock our thoughts about who to employ.
AA-Careers provides a all-inclusive set of services for Bay Area job seekers, providing our clients a personal career consultant, a managed job hunting campaign, modern tools like a personal website, video, highly targeted resume, and much more. Let us know if we can help you.
Be careful out there, and good hunting!